Hieroglyph is a growth studio for early-stage companies — helping great ideas survive contact with the real world.
AboutHey, I’m Ali. I’m a startup advisor, exited founder-operator, and growth leader based in Montréal.
I’ve spent a decade building, scaling, and exiting great products. Today, my work serves founders and pre-scale teams at critical moments. I design the early systems across brand, growth, community, and CX that help new ideas earn trust, take root, and scale with momentum.
As Featured In
Featured Work
Developed the end-to-end brand world and organic-first growth system, enabling this CPG brand to scale to $800K ARR across retail and e-commerce, with 60% organic traffic. Featured in Urban Outfitters, GQ, Nylon, Refinery29, Coveteur, and others.
Acquired in 18 months.
CPG Brandbuilding for Organic Growth → $800K ARR
Repositioning for Scale: 20K→3M Users
After 2 years of early traction, we helped Flipd reposition for growth, building a coherent brand and product system that accelerated their business from 20K to 3M users in just over a year. Featured in The Washington Post, Wired, Inc., Product Hunt, and others.
Launching a New Media Category → first 100K Users
Developed the early product, brand, and growth systems that helped Zoolife reach their first 100K users, and unlock 8 institutional partnerships for long term growth.
Raised $1M pre-seed from Techstars.
Early Growth System for Creator Commerce → first 60 Creator partnerships.
Built the early product, partnerships, and growth systems behind a creator-commerce platform —launching with 60 creator partnerships and a 1.3M audience reach. The ecosystem has since generated $150M+ in creator and brand sales.
Acquired within two years.
Services
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Clarifying what you’re really offering, who it’s for, and why it matters—so people get it quickly and feel aligned.
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Translating strategy into something people can feel, recognize themselves in, and want to belong to.
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Ensuring what you’re building actually delivers on the promise, emotionally and functionally.
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Designing organic, trust-based growth loops rooted in usefulness, care, and human behavior — not hacks.
The companies that last are designed around people, not tactics.
PhilosophyIn today’s marketplace, attention is expensive and trust is fragile. The companies that stand out and last are the ones designed around real human needs and flourishing — not extractive growth or short-term wins.
When people trust you and find real value in what you offer, opportunity compounds. Stories spread. Communities form. People choose to stay, participate, and return often. Growth becomes inevitable.
I love helping founders design that kind of momentum.
If that resonates, I’m here to help.