"Peggy" was chosen for its simplicity, warmth, and undeniable connection to the art world. Its friendly, human tone evoked trust and familiarity, while its cultural weight lent the brand a sense of credibility and purpose.

As the cornerstone of the brand, "Peggy" successfully encapsulated the rich history of art and the forward-thinking vision of the marketplace, becoming a key driver of growth by fostering strong emotional connections with artists, collectors, and the broader creative community.

The process of naming "Peggy" began with an immersive exploration of the art world and the realm of innovation, seeking a name that would authentically connect with both communities. We delved into the company’s mission to empower artists through cutting-edge technology, aiming to craft a name that was not only memorable but also culturally significant and emotionally resonant—bridging the timeless traditions of art with the transformative possibilities of innovation.

The breakthrough came with the name "Peggy," inspired by the legendary art collector Peggy Guggenheim, a trailblazer who redefined the art world and championed modern art and emerging artists. Her legacy of innovation, courage, and unwavering support for creatives mirrored the startup's core values and aspirations.